Home Builder Digital Marketing Summit
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Episodes

55 Immediacy & Customer Experience - Dave Betcher

Join Dave Betcher of AtlasRTX on this week's episode of the Home Builder Digital Marketing Podcast. Greg, Kevin, and Dave discuss how to create immediacy and take advantage of the opportunity to build your brand and customer experience.

53 Handling Good Market Syndrome, “More Better” - Matt Riley

On this week's episode of the Home Builder Digital Marketing Podcast, Greg and Kevin had the opportunity to sit down with Matt Riley of Group Two. Join as they discuss how to cleverly take on "good market syndrome" and how to continue to set up your business for years to come.

52 Striving to Innovate the Home Buyer Experience - Sarah Titus

This week on the Home Builder Digital Marketing Podcast Greg and Kevin had the opportunity to discuss innovating the home buying experience with Sarah Titus from Eastbrook Homes. Sarah provides a lot of takeaways, including insight from a focus group, and she reveals some behind-the-scenes coordination of a creative video series.

51 The Growing Marketing Expectations in Home Buying - Kim Sandoval

On this week's episode of the Home Builder Digital Marketing Podcast we welcomed Kim Sandoval of Classic Homes & Flying Horse. She joins Greg and Kevin to discuss how growing marketing expectations have changed the home buying industry and so much more. 

50 Embracing Ever-Changing Technology - Lisa Lausten

This week on the Home Builder Digital Marketing Podcast, Greg and Kevin were joined by Lisa Lausten, Senior VP of Marketing at Stanley Martin Homes. They discuss how technology shifts should reflect how consumers not only shop for homes but shop in general. You don't want to miss Lisa's noteworthy journey that brought her into the home builder industry.

49 Defining Principles for Customer Experience - Alaina Money-Garman

Join Alaina Money-Garman from Garman Homes on this week’s episode of the Home Builder Digital Marketing Podcast. Greg, Kevin, and Alaina discuss how defining your core business principles will boost customer experience, as well as the impact of women and BIPOC in home building. 

48 Willingness to Change Your Paradigm - Carl Baker

In this week's episode of the Home Builder Digital Marketing Podcast we had the opportunity to talk with Carl Baker from Tresidio Homes. Greg, Kevin, and Carl discuss how the psychology of selling homes is similar to B2B sales, and the importance of being able to change your paradigm to continue to grow your business.

47 Leveraging Google My Business for Home Builders - Cabe Vinson

This week on the Home Builder Digital Marketing Podcast, Greg and Kevin were joined by Cabe Vinson of Blue Tangerine. Cabe shares tons of valuable information on how Google My Business can boost your business today.

46 The Warranty & Marketing Brand Connection - Stacey Kincaid

On this week's episode of the Home Builder Digital Marketing Podcast, Greg and Kevin discuss the connection between marketing and warranty with ProHome’s Stacey Kincaid. Stacey is the director of Marketing and Support Services at ProHome and delivers outstanding insight as she’s been involved in home building in some form for the past 20 years. 

44 OSCs - The Unsung Heroes of Home Builder Marketing - Ingrid Prince

Don’t miss this week’s episode of the Home Builder Digital Marketing Podcast as Greg and Kevin visit with Ingrid Prince of Shaddock Homes. She shares tons of valuable information about the unsung heroes of home builder marketing, or more commonly known as online sales counselors (OSC). They discuss the importance of finding the right high-performing OSC for your business and creating a seamless transition from the OSC to onsite sales reps.

42 Complacency in 2021 is Rubbish - Russ Stephens

Join Russ Stephens, Co-founder of the Association of Professional Builders, on this week's episode of the Home Builder Digital Marketing Podcast. Greg, Kevin, and Russ discuss attracting high-quality leads throughout 2021 while also preparing and setting up your business for 2022.

 

41 The Fundamental Change in Consumer Behavior - Meredith Oliver

On this week's episode of the Home Builder Digital Marketing Podcast, Greg and Kevin had the opportunity to chat with Meredith Oliver, Chief Digital Marketing Strategist of Meredith Communications. They discuss making data-driven marketing decisions, how customers have fundamentally changed from the COVID-19 pandemic, and so much more.

39 Builder Panel - Home Builder Digital Marketing Summit

Join marketing experts Chris Hartley, Ashely De Young-Seibert & Michelle Smallwood, plus, the always entertaining Kevin Weitzel from Outhouse as moderator. This session from our recent Home Building Digital Marketing Summit lets you see how other home builders are putting their marketing and digital technologies to use. 

38 The Engagement Power of Interactive Floor Plans and Site Plans - Lauren St. Martin

This week Lauren St. Martin, marketing manager at Creative Homes joined Greg and Kevin to discuss the power of interactive floor plans and how they improve engagement. They also discuss how implementing an OSC can be a benefit for both the marketing and sales team.

37 Recap - Home Builder Digital Marketing Summit

Did you miss the Home Builder Digital Marketing Summit? Don't worry, on this week's episode, Greg and Kevin share some of their favorite moments from each day of the Summit. They also share the grand prize winners, so listen close! You might be a WINNER!

36 End to End Value in the Customer Life Cycle - Ty Udell

This week on the Home Builder Digital Marketing Podcast, we welcomed Ty Udell from Dun Today. Greg, Kevin, and Ty discuss the value digital binders can bring home builders, the end-to-end value in the customer life cycle, and how the buying process is constantly evolving.

35 Understanding Your Value Proposition - Jennifer Cooper

This week on the Home Builder Digital Marketing Podcast we were honored to welcome Jennifer Cooper from Truland Homes. She joins Greg and Kevin to discuss the importance of understanding your value proposition as well as how to discover your brand influence and what your company stands for.

34 Shifting to Digital Marketing to Accommodate Customers - Laura Hanson

This week we had the honor of welcoming Laura Hanson from New Tradition Homes to the Home Builder Digital Marketing Podcast. Greg, Kevin, and Laura discuss her journey into the world of home building as the daughter of a builder. Laura also shares her strategies while shifting to digital marketing to accommodate the customer’s ever-evolving needs. 

33 Process Map to Improve Your Customer’s Experience - Kimberly Mackey

Join Greg, Kevin and our featured guest this week, Kimberly Mackey, the founder of New Homes Solutions. They discuss multiple ways to improve your customer’s buying experience, such as improving processes and technology. 

32 Innovating to Make it Easy on Customers - Ashley De Young-Seibert

From virtual grand openings, the use of video, online tools, singing with Paramore, working with family and Elvis… this episode has it all. Every home builder needs to listen to what De Young Properties is doing to succeed. 

31 Embracing Change in Home Builder Marketing - Ronda Conger

Ronda Conger of CBH Homes brought amazing energy and insights to this week’s episode of the Home Builder Digital Marketing Podcast. Greg, Kevin, and Ronda explore how to embrace the ever-evolving world of Home Builder Marketing and so much more. 

30.5 Bonus Episode #2: Website Accessibility (ADA) - Why it's Important - Greg Bray

Join Greg Bray, President of Blue Tangerine, on this special episode as he discusses why you should focus efforts on website accessibility, (sometimes referred to as ADA compliance for your website), the basics of implementing and testing website accessibility, and the benefits of integrating accessibility into all aspects of your web strategy. This timely bonus episode is one you won't want to miss...

29 The Keys to Manage Regional Marketing - Brenna Ryan

Brenna Ryan from William Ryan Homes and North Shore Builders, joined Greg and Kevin for this week’s episode of the Home Builder Digital Marketing Podcast to discuss the mix of traditional and digital marketing. Brenna also shares her experience with several marketing strategies and how they change over time and by location of customer segmentation. 

28 The Process of Becoming a Follow-Up Champion - Anya Chrisanthon

This week on the Home Builder Digital Marketing Podcast, Greg and Kevin welcomed Anya Chrisanthon from the New Construction Marketing Academy to discuss the process of becoming a follow-up champion. She also explains the importance of a quality CRM program for a successful sales process. 

27 Customer Experience, The Story A Customer Will Tell A Friend - Jimmy Diffee

This week on the HBDM Podcast we got the opportunity to discuss the importance of creating a positive customer experience with Co-founder of the Bokka Group, Jimmy Diffee. He shares some excellent insights and trends on how to make your customer experience stand out compared to your competitors. Creating a good customer experience, will not only improve the customer buying journey, but can also help you do a better job at selling homes.

25 Avoid Costly Hiring Mistakes in Real Estate - JoAnne Williams

This week on the HBDM Podcast we welcomed JoAnne Williams, Founder, President, and CEO of JWilliams Staffing to discuss how to avoid costly hiring mistakes in the real estate world. During this episode, you'll learn several tips like what to look for in potential employees as well as how you can stand out as a candidate.

24 Importance of Truly Understanding the Buyer's Needs - Dana Kovach

Greg and Kevin were proud to welcome Dana Kovach, owner of Kovach Marketing to the Home Builder Digital Marketing Podcast. Listen as they sit down to talk about the importance of branding, the importance of truly getting to know your target segment and potential home buyer in today’s world. Dana also shares how to get builders to reveal the purpose or inspiration behind each community to find the right target buyer's and so much more.

22 The Magic of Implementing a CRM - Dave Knowles

Dave Knowles founder and president of TopBuilder Solutions joined the Home Builder Digital Marketing Podcast to discuss the magic of implementing a CRM program for your home builder business. A CRM (Customer Relationship Management) allows you to track how things are coming into the funnel, how well you're converting them, while also helping you ensure that you meet your goals. In this episode, you’ll learn how CRM programs can positively impact your business. 

21 Evoking Home Buyer's Emotions - Stuart Platt

Stuart Platt, a managing partner at Outhouse, spent some time with the Home Builder Digital Marketing hosts discussing some incredibly substantial topics to benefit home builders. Stuart also talks about the importance of creating an emotional connection on the website. With interactive website tools outlined in the podcast, you can create an engaging experience that allows your home-buyer prospects the freedom to “play” on your website

20 The End of the Third Party Cookie - Erik Martinez

Erik Martinez, Vice President of Blue Tangerine joined the Home Builder Digital Marketing podcast to talk about the death of the third-party cookie. Erik, Greg, and Kevin chat about upcoming digital marketing issues such as new privacy regulations and how they affect digital marketing strategies. Erik’s in-depth knowledge and digital marketing expertise is evident throughout the entire episode. Enjoy this information-packed episode!

18 Succeeding on Zillow - Ali Webster

Ali Pearson Webster of Zillow sits down with Greg and Kevin on the Home Builder Digital Marketing Podcast to discuss ways home builders can succeed on Zillow. The three discuss positioning for the new normal and the importance of communicating with customers on their terms. Ali covers many of the Zillow platforms that help home buyers connect with builders and she talks about the industry’s future. There’s also a squash challenge laid out. It’s another fun episode, listen and enjoy.

17 Embracing New Technology to Boost Sales - Chris Hartley

We welcomed Chris Hartley, VP of Sales at K. Hovnanian® Homes, on to the show to discuss how to assess and use technology to your advantage to boost sales efforts. Chris talks about how to resourcefully budget for the latest technology, how to choose the right new tools and creative ways to get sales teams to buy-in to technology. Chris has a lot of good energy and great insight so listen in and enjoy.

15 Advancing the Home Buying Experience - Lynne Davis

We welcomed Lynne Parker Davis, Founder, and CEO of NterNow on the Home Builder Digital Marketing Podcast. By paying attention to the home buyer journey, Lynne created NterNow, a handy tool for home builders and buyers. We discuss eliminating barriers for prospects and review some surprising stats, including when prospects like to take home tours.

14 How to Extend into a New Brand Segment - Michelle Smallwood from Holiday Builders

Recently on the Home Builder Digital Marketing Podcast Greg and Kevin got the opportunity to sit down with Michelle Smallwood, Vice President of Sales and Marketing for Holiday Builders. They take a deep dive into marketing segments for home buyers as well as the different marketing methods to target the correct audience. 

12 Connecting Marketing and Sales to Impact Profitability - Bob Whitten

Bob Whitten, one of the home building industry’s most respected financial and business consultants, joined Greg and Kevin to discuss the importance of aligning sales and marketing efforts. Bob covers essential topics, including why sales and marketing coordination can pay off in a significant way. Listeners can accumulate masses of info from this episode as Bob outlines pricing models, market research, competitor research, statistical evaluation, marketing budgets, sales metrics, and more.  

10 Creating and Leveraging App-Based Customer Experiences - Kody Smith

Kody Smith of NoviHome, joined Greg and Kevin to take a deep dive into opportunities that exist when home builders place importance on the digital experience. Learn why digital tools are the norm in other industries, yet, some builders have not embraced the digital efficiencies and what experience can be leveraged to sell more homes and satisfy customers.

09 Communicating with Customers on Their Terms - Bassam Salem

When it comes to thought leaders in the home builder industry, Bassam Salem, CEO, and Founder of AtlasRTX is on the top of the list. We were grateful to sit down with Bassam and discuss communicating with customers on their terms. Bassam discusses how technology can solve business problems, assist with customer service, and boost your ROI. We dive into artificial intelligence (AI), metrics for response time, surprising stats for when home buyers are searching online and so much more.

08 Creating Buyer's Trust with Progression Photos - Gordon Henderson

Gordon Henderson of 149Photos joined the Home Builder Digital Marketing Podcast to share how providing weekly home building progress photos online can eliminate pain points for a variety of stakeholders. Gordon covers how adding value to the customer journey even after the sale, can build customer loyalty through continuous engagement. Gordon also shares his experience of building a spec home and drops some all-important Beatles knowledge.

06 Attribution for Better ROI - Ben Keal

The Home Builder Digital Marketing Podcast enjoyed having Ben Keal of Private Communities on the show. Ben has excellent knowledge of the home builder industry and digital marketing, especially when it comes to lead generation. He explains the benefits of understanding your lead attribution to achieve better ROI.

05 Leading Your Remote Team - Tips and Hints for Maximizing Employee Productivity When You Can't Be With Them

The COVID-19 pandemic has suddenly and unexpectedly forced your employees to now work from home. So, we put a panel of leaders together who have been working remotely for years. Learn tips and tricks to lead, organize and motivate your team from home to set your business up for success.

03 Generating Leads with Content Marketing - Spencer Powell

Spencer Powell of Builder Funnel offers up some great tips to make inbound marketing work better for you. We discuss ways to nurture your pipeline with content marketing to build a “digital marketing relationship” and increase qualified leads.

02 Meet Your Host - Kevin Weitzel

Kevin Weitzel of Outhouse may bring a lot of fun and laughter, but he also possesses serious expertise in sales. As VP of Business Development & Sales, Kevin offers a wealth of sales experience from several industries.

01 Meet Your Host - Greg Bray

Greg Bray, the president of Blue Tangerine, started as a web developer and has developed into an industry-thought leader. Few people can translate in-depth website and digital marketing topics to businesspeople like Greg.

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