As President of the 25-person agency Blue Tangerine, Greg uses digital marketing to help home builders grow sales. Greg began developing home builder websites in late 1999 and has been hooked ever since. The tools have matured since that time, but one thing hasn’t changed: the goal to grow sales!
In 2006, as VP of Operations for eCalton, Greg purchased the company and achieved his dream of owning his own business, renaming it Blue Tangerine Solutions. In 2014, he partnered with Triad Analytics to expand the agency’s marketing services. In 2017, the companies merged and became today’s Blue Tangerine.
Blue Tangerine is a digital marketing and website development agency that specializes in helping home builders grow their sales. They achieve that goal by helping you build a better website and drive more qualified traffic to the site. Greg considers it a privilege to lead this team of talented professionals.
Greg enjoys teaching the techniques and skills that he’s learned. He can explain complex technical topics in easy to understand language. He has presented at the International Builders' Show (IBS), the Southeast Building Conference, the Best Home Building Practices Summit, as well as other webinars and events. He is proud to be a host of the Home Builder Digital Marketing Summit and Podcast.
Greg has an MBA from North Carolina State University and a BS degree in Computer Science from Brigham Young University. He is Google Ads and Google Analytics certified.
Kevin is a former professional cyclist and Olympic Alternate as well as a highly decorated former United States Marine. His many productive years in the cycling industry landed him a very successful career in the Motorcycle/Automobile industry. His belief in and practice of relationship selling catapulted him from floor sales to GM of the largest Motorcycle Dealer network in the United States in less than 5 years.
Disenchanted with the auto industry due to unscrupulous business practices, he then joined the team at Outhouse and led the team to the largest sales growth in company history since the downturn. He's an expert in Interactive Builder Web and Marketing Content, 3D Rendering, Animation, Drafting, Matterport, and Print Marketing Collateral.