Home Builder Digital Marketing Summit
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Episodes

16 Branding, The Process of Producing Trust - Dave Miles

A legend in the home building industry, Dave Miles, president of Milesbrand, joined the show for a fascinating discussion on the importance of branding. It’s clear Dave has an incredible passion as he shares his knowledge of branding. Dave talks about consumer touchpoints, buying on emotion and how executing a brand promise creates trust. There are a lot of books on branding out there that you can buy, but it really doesn’t get much better than Dave Miles so listen in and learn from one of the top minds in home builder marketing. 

15 Advancing the Home Buying Experience - Lynne Davis

We welcomed Lynne Parker Davis, Founder, and CEO of NterNow on the Home Builder Digital Marketing Podcast. By paying attention to the home buyer journey, Lynne created NterNow, a handy tool for home builders and buyers. We discuss eliminating barriers for prospects and review some surprising stats, including when prospects like to take home tours.

14 How to Extend into a New Brand Segment - Michelle Smallwood from Holiday Builders

Recently on the Home Builder Digital Marketing Podcast Greg and Kevin got the opportunity to sit down with Michelle Smallwood, Vice President of Sales and Marketing for Holiday Builders. They take a deep dive into marketing segments for home buyers as well as the different marketing methods to target the correct audience. 

13 Introduction to the 7 Systems of Influence - Josh Steimle

It was an honor to have Josh Steimle, the founder, and CEO of MWI, an international digital marketing agency on the podcast to talk about his 7 Systems of Influence. How cool is Josh Steimle? He has hung out with Richard Branson on his private island. Josh helps people turn their biggest dreams into reality as he works with some of the world’s top business executives and entrepreneurs. Josh covers many beneficial topics on the podcast including marketing, sales, and leadership. 

12 Connecting Marketing and Sales to Impact Profitability - Bob Whitten

Bob Whitten, one of the home building industry’s most respected financial and business consultants, joined Greg and Kevin to discuss the importance of aligning sales and marketing efforts. Bob covers essential topics, including why sales and marketing coordination can pay off in a significant way. Listeners can accumulate masses of info from this episode as Bob outlines pricing models, market research, competitor research, statistical evaluation, marketing budgets, sales metrics, and more.  

11 Importance of Creating a PR and Social Media Plan - Carol Morgan

Recently on the Home Builder Digital Marketing Podcast, Greg and Kevin had the opportunity to talk with social media all-star Carol Morgan, founder, and president of Denim Marketing. They dive deep into the importance of having a strategic marketing plan, the difference between PR and social media, and much more. Carol has built a career on listening to clients and personalizing plans to fit each client’s needs while creating big picture marketing strategies. She utilizes public relations, advertising, social media, content, reputation management, and creativity to send traffic to the client’s website and garner measurable results. 

10 Creating and Leveraging App-Based Customer Experiences - Kody Smith

Kody Smith of NoviHome, joined Greg and Kevin to take a deep dive into opportunities that exist when home builders place importance on the digital experience. Learn why digital tools are the norm in other industries, yet, some builders have not embraced the digital efficiencies and what experience can be leveraged to sell more homes and satisfy customers.

09 Communicating with Customers on Their Terms - Bassam Salem

When it comes to thought leaders in the home builder industry, Bassam Salem, CEO, and Founder of AtlasRTX is on the top of the list. We were grateful to sit down with Bassam and discuss communicating with customers on their terms. Bassam discusses how technology can solve business problems, assist with customer service, and boost your ROI. We dive into artificial intelligence (AI), metrics for response time, surprising stats for when home buyers are searching online and so much more.

08 Creating Buyer's Trust with Progression Photos - Gordon Henderson

Gordon Henderson of 149Photos joined the Home Builder Digital Marketing Podcast to share how providing weekly home building progress photos online can eliminate pain points for a variety of stakeholders. Gordon covers how adding value to the customer journey even after the sale, can build customer loyalty through continuous engagement. Gordon also shares his experience of building a spec home and drops some all-important Beatles knowledge.

07 Re-evaluating the Value of Email Marketing - Angela McKay

We were so glad to talk with Angela McKay, the VP of Client Experience at Lasso CRM, regarding email marketing. Angela has a range of expertise within marketing and the home building industry, but email is her passion. She drops excellent advice on how to step up your email and details how giving respect and nurturing your database can pay off in dividends. Personalization, auto-response, frequency, engagement are just a few topics that we cover with Angela. 

06 Attribution for Better ROI - Ben Keal

The Home Builder Digital Marketing Podcast enjoyed having Ben Keal of Private Communities on the show. Ben has excellent knowledge of the home builder industry and digital marketing, especially when it comes to lead generation. He explains the benefits of understanding your lead attribution to achieve better ROI.

05 Leading Your Remote Team - Tips and Hints for Maximizing Employee Productivity When You Can't Be With Them

The COVID-19 pandemic has suddenly and unexpectedly forced your employees to now work from home. So, we put a panel of leaders together who have been working remotely for years. Learn tips and tricks to lead, organize and motivate your team from home to set your business up for success.

04 Importance of Online Sales Counselors - Leah Fellows

Leah Fellows, President and Founder of Blue Gypsy Inc., reveals how home buyer expectations are changing with the need for instant interaction. As Leah explains, more home builders are finding great value with Online Sales Counselors to help increase sales.

03 Generating Leads with Content Marketing - Spencer Powell

Spencer Powell of Builder Funnel offers up some great tips to make inbound marketing work better for you. We discuss ways to nurture your pipeline with content marketing to build a “digital marketing relationship” and increase qualified leads.

02 Meet Your Host - Kevin Weitzel

Kevin Weitzel of Outhouse may bring a lot of fun and laughter, but he also possesses serious expertise in sales. As VP of Business Development & Sales, Kevin offers a wealth of sales experience from several industries.

01 Meet Your Host - Greg Bray

Greg Bray, the president of Blue Tangerine, started as a web developer and has developed into an industry-thought leader. Few people can translate in-depth website and digital marketing topics to businesspeople like Greg.

00 The Trailer

Join Greg Bray from Blue Tangerine and Kevin Weitzel from Outhouse as they dive into strategies for home builders, the latest industry news, and more with fellow industry leaders and top digital marketing experts.

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