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73 The Importance of Nurturing Leads Long Term - Matthew Slutsky

The Importance of Nurturing Leads Long Term - Matthew Slutsky

Matthew Slutsky of BuzzBuzzHome by Zonda joined this week's episode of The Home Builder Digital Marketing Podcast. He talked with Greg and Kevin about the importance of long-term planning and embracing new technology in the home building industry.

Matthew Slutsky has more than 20 years of experience in land development, with a focus on urban and high-rise forms. He is the founder of BuzzBuzzHome, which was acquired by Zonda in 2021. He now serves as vice president of business development for BuzzBuzzHome by Zonda. With a background in land development, Matthew possesses a wealth of knowledge on the inner workings of the new home development industry. This knowledge has been integral to the advancement of the company. At BuzzBuzzHome by Zonda, Matthew focuses on building the brand and marketing the platform to the public, clients, and stakeholders.

Show Notes

Guest Links:

Matthew Slutsky

BuzzBuzzHome

matthew@buzzbuzzhome.com

mslutsky@zondahome.com

Twitter: @islutsky

 

References:

Nando's Chicken

 

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Transcript

Greg Bray :  [00:00:00]Hello everybody and welcome to today's episode of the Home Builder Digital Marketing Podcast. I'm Greg Bray with Blue Tangerine 

Kevin Weitzel : and I'm Kevin Weitzel with Outhouse. 

Greg Bray : And we are excited today to welcome to the show Matthew Slutsky, the founder and the vice president of business development at BuzzBuzzHome. Welcome, Matthew. Thanks for joining us. 

Matthew Slutsky: Thank you so much for having me. You know, that was the first time I've heard my title that way. Um, BuzzBuzzHome was recently sold to Zonda. Um, so I am no longer the president of BuzzBuzzHome, [00:01:00] but I guess the vice-president. So, that was the first time officially hearing my title.

Greg Bray : Alright, well hope hopefully I got it right. I think I got it right. So, I'm sure that's a big transition. 

Matthew Slutsky: You got it right too. 

Greg Bray : Well, Matthew, for those who haven't met you, tell us a little bit about yourself. Help us get to know you better. 

Matthew Slutsky: Yeah, for sure. So, uh, my name is Matthew Slutsky, as you mentioned. I'm the founder of BuzzBuzzHome. Started BuzzBuzzHome about 12 years ago, but my background is land development.

So, my interest from childhood was always city building, community building, and I've always kind of positioned myself to become a city builder. Prior to starting BuzzBuzzHome I was VP of development for a luxury condo builder in Toronto called Dei Monti.

My goal was to become a builder myself, but in my role there, I saw just this huge gap of information in the marketplace. Where we're looking at 2008, 2009 builders were, I don't know what [00:02:00] language rule is here, but they were building really crappy websites.

They were, uh, 2008, 2009 was the years of flash where builders didn't really understand the future of the internet and they would build a flash page with their logo and the sales center address and that was about it. We were spending maybe 50 to $60,000 a week on different print ad formats, the A-frames etcetera, and I started to see this movement where people were starting to look online.

We were starting to see web traffic grow to sites. I started to see more and more people interested in the online format and there was just no source of information for these people. Again, they were trying to get information online, they were starting to feel entitled, but they weren't finding what they were looking for.

And I decided, well, you know, I've got a really cushy job as VP,  now it's time to not become a city builder, but to become a web builder, [00:03:00]  and started what's become BuzzBuzzHome. 

Kevin Weitzel : Alright, this is where I come in Matthew and I'll say something along the lines of tell us something about you that's personal, that sounds too business, but I'm going to just reel this back just a little bit more and my followup question was going to be what kind of crazy childhood did you have when you said that as a kid, you enjoyed land development and planning cities and stuff.

Seriously, dude. Okay, Matthew, here's what I need. I need something personal, something fun, something nonbuilding that is about you, that somebody will learn just from listening to our podcast.

Matthew Slutsky:  Okay. So I'm going to answer that in like one breath. And unfortunately, people aren't able to see us right now, but I'll show you guys, something personal.

And I said I've always loved city building. Prior to founding BuzzBuzzHome, my partner and I guess we're no longer partners, we're now, business acquaintances at the same company. Uh, but my partner and I have been friends for 25 years and I think we were, must have been in [00:04:00] our late teens. Uh, we used to work for Nando's chicken and I used to dress up as a chicken. Actually, in this case, I'm driving the chicken mobile.

Um, so we used to, we had a pimped-out 1930s, um, model T convertible in Nando's colors, and our job was to create a ruckus. I don't know how familiar you are with Nando's chicken, but they have outrageous marketing campaigns and we were literally hired to sing like get sent to jail and if sent to jail, we'll bail you out.

So, we used to dress up as chickens, drive around in this crazy car, and literally go to the competition, throw chickens at people like throw like our chicken. Drive this thing at headquarters of offices. I think I remember doing it at IBM's office in Toronto. We parked literally on their lawn, do a donut, run into their offices, throwing up free chickens at everybody.

So, while I've always loved city building, I guess I took a detour, Cliff and I both took a detour there, [00:05:00]  to have some fun in the chicken industry. Uh, so that is the side of it. That is something that maybe some people don't know. Um, but yes, as a childhood, I've always been interested in urban building.

It sounds kind of crazy what type of childhood that I have, but I had a childhood, inner-city childhood in Toronto is inner-city is very different than a lot of the US where it's really vibrant it's multicultural. It's people playing on the streets, playing hockey on the streets and I love that vibrancy and I wanted to be part of a movement where we keep that vibrancy going which means great public transportation, building along avenues, great integration of mid-rise buildings, and different sorts of building types, to not just be, suburban. So yeah, my goal, my interest has always been building really great urban environments.

Um, so that's kind of where it came from in my childhood. 

Kevin Weitzel : So, follow up on the childhood Lego's or Lincoln Logs? 

[00:06:00] Matthew Slutsky: Lego's. I've never even heard of Lincoln Logs. 

Kevin Weitzel : What? Oh, man. You heard it here first folks. He's never heard of Lincoln logs and the O, in Toronto is silent.

Greg Bray : So Matthew, I'm still stuck on throwing chickens at people. Um, are these, are these cooked chickens? Are these whole chickens? Are these chicken legs? I just need a little more detail there. 

Matthew Slutsky: We were giving out free cooked chickens to people. So again, the idea being let's get on, in front of our competitors and giving out our chicken so people compare it to them. Going again to the headquarters of buildings of companies and giving them free lunches to people. Uninvited, unannounced and it was always a wild scene.

I think if I'm not mistaken, it was a summer job in mid-summer. We were having to think a little bit too much fun and the car caught on fire and that was the end of [00:07:00] our job. 

Kevin Weitzel:  So does throwing chicken have any sort of job relevancy in the world of land development. It's a good one. Do you transfer any of those, those valuable skills over is what I'm asking?

Matthew Slutsky: It's really funny. The physical act of throwing chickens, probably not, but there is one thing I think that Toronto does, uh, really better than anywhere else and it is doing really pretty crazy marketing campaigns that builds a lot of, I call it, you know, there's a lot of FOMO, um, builds a lot of investors and people lining up to buy new homes and I think that is definitely along that same line.

Maybe is not throwing chickens, but it is doing some pretty crazy events to get on people's radars because there is a, I think Toronto is the fastest, most new homes under construction. I think around north America, there's a lot of competition. [00:08:00] There's a lot of demand and it's definitely, you need to get on people's eyes quickly.

Um, so that I would say, could be the link. The other link is, again, I did it with my current business partner, I mean, we, in a sense, we've been working together now for over 25 years and it's been our days at Nando's. We kind of pride ourselves on having never really got into a fight.

I mean, it's been a pretty amazing, business relationship through it all. 

Greg Bray : So, Matthew, I was kind of looking for the beekeeping background. Um, but, I didn't hear that. So, I need to know where the name BuzzBuzzHome comes from. Alright, if you are not from a family of beekeepers, where does that come from?

Matthew Slutsky: Well, let me start by telling you what other side story, and maybe this podcast can end up being like eight hours with crazy side stories, but, this one will be really quick. I don't know if you guys are familiar with Kevin O'Leary. Um, he's on shark tank. He's from Toronto.

Um, one year for Christmas gifts to [00:09:00] clients, we actually got a local, I don't even remember the name of it now, honey keepers it's called, but a local honey keepery created for us these beautiful glass jars with our logo on it and it was like locally produced honey. It was really delicious and I was giving it to a lot of our clients.

I was at a lunch meeting with one of my clients, maybe was it dinner meeting at a nice restaurant in Toronto, and I see like five people over Kevin O'Leary. And I was like, listen, I went to my client and I said, listen, this honey it's for you, but I kind of love Kevin O'Leary, from the time he was on the Toronto version, which is Dragon's Den, Canadian version.

I said I have to get this to Kevin. I'm sorry. So, I walked over to Kevin's table and I said, you know, listen feel free to have some honey. Obviously, he had no idea who I was. It had our logo on it. And then I came back and sat there. And Kevin, at the end of his meal, came back to me, came back to our table, and said, "Listen, like, you may not know this, but I'm actually a huge honey fanatic. And like, this is [00:10:00] some of the best honey I've ever had. If you're looking for an investment in your honey company, we should chat."

And I was like, well, that has nothing to do with my business. Sorry, I'm boring areal estate, real estate marketing here, and you know, we had a good laugh, but the beat was our original corporate name was Casa Rue it was casa like a house and rue like a street in French. Um, and together we were going to have this kangaroo and it's going to have this pouch, which was these nice homes. It's a great idea Cliff and I had.

And we went to our first marketing firm. We got some branding done for it and like a great company in Toronto called Elliot, they do most of the big builders here. Um, and they said, listen, we'd love to work with you on this, but under no circumstances are we working with you if your name is Casa Rue? Here's a list of 20 other names that you could have and you know, it took a long time. There are a lot of doorbell-related ones, but, condos don't often have doorbells or high rise and low rise production homes, so we ended up settling on this kind of BuzzBuzzHomes.

And the [00:11:00] idea was this bee who was going out all over the area, getting information or honey or polling from places, bringing it back to a centralized database or their hive. Um, so the idea was building a buzz, but also this idea of hundreds and hundreds of ways of gathering information into our centralized system.

Um, and it's become what's now BuzzBuzzHome.

Kevin Weitzel : So, for those in the United States that don't know what BuzzBuzz is, that also don't know that the first O in Toronto is silent, what would you, kind of give me the 15-second sales pitch on what BuzzBuzz offers?

Matthew Slutsky : Yeah. Um, first of all, if you're in the US we stood still here, but BuzzBuzzHome, we are in 15 markets plus, but the 15-second pitch is MLS for new construction.

Um, so we, are the largest new home listing provider, both urban, suburban production, where builders don't [00:12:00] typically list their homes on the MLS's of the world. Our unique offering is we only list new construction homes and we are the centralized service that does that and because we only do new construction homes.

We don't do resale. We don't do rentals. We're able to focus very strategically on what buyers want when looking for new construction homes because it is completely different than the way that you look for a resale home. So, that is my one-second pitch to consumers. To builders, because we are so narrowly defined in what we do, and are so laser-focused on what we do, we believe we provide the best leads to new home builders.

Because again, there's nothing to do on our site, other than if you are looking for a new home. People are doing their full sets of research and inquiring on projects that they are most interested in. 

Greg Bray : So, Matthew, you just said something about, you know, that you understand what these buyers are looking for [00:13:00] and you're focused on it.

So let's, peel that back a little deeper. What are the buyers looking for online when they're searching for homes? What are some of those keys that you feel maybe builders don't quite capture on their own?

Matthew Slutsky: To start off, the digital world of online advertising and online listing is constantly changing. So portals, when we launched, were very different from where portals are right now. So when we launched, it was just a way to get visibility. It was a way for people to know you were there. Um, and then some leads would come in from that.

What we're trying to do, is we're constantly trying to make it, so we're getting closer and closer to the actual transaction itself. Um, so what that means is builders need to provide a lot of information to actually get this stuff. So, where it used to be a builder will be like, hey, here's our logo.

And then maybe a year later it was like, here's our logo and some renderings. We were never content with that. We [00:14:00] wanted to have full floor plants. Once we had a full list of floor plans, we wanted a full list of pricing. Um, and it was not an easy thing to break on builders because builders have their way of doing it.

They advertise with maybe one rendering, a Logo, a presentation center. You bring the people in, you give them their two best options of what they might be interested in. What we were saying is the online world, people were searching online or looking for something very different. They not only want information, they feel entitled to the information. And if you're not giving them that information, they're going elsewhere. You're going to lose them.

So, what builders, what we tell builders to do is like, it doesn't need to be perfectly packaged, give us everything when it's ready and it's going to be, it's a beautiful advertisement for you.

It gives us information as you get it and we can put it online because that is what people want. They want that constant flow of information and they want a lot of information and what we try to do because of that, is send people to sales centers who aren't just tire kickers asking these crazy questions.

Where's [00:15:00] the site located. We want them to have done the real research in comparisons before even walking into that sales center. Then when they're in that sales center, they can actually be dealing with, the sales team can actually be dealing with tough sales questions, um, that purchasers. 

Greg Bray : Do you ever get concerns Matthew about well, I don't necessarily want my stuff right next to my competitor's stuff there on a  website like yours?

I want to try to make sure they're just looking at mine. Now granted, I have my own reactions to that question, but I'm just wondering what your reaction is to that question.

Matthew Slutsky: Yeah. It's funny. We anticipated that question would come up way more than it has.

What builders have told us isn't so much that they don't want to be next to that person, their competitor, or next to the neighboring project. They just want more visibility than their neighboring project. And they want to be able to make sure that anybody who sees their neighboring project is seeing their project as well.

So, it's in a little bit of a different light and, you know, [00:16:00] we, what we thrive to do is create the best new home purchasing experience. And in our mind, that means whether you're a client of ours and featured, or whether you're just a basic relisting, we want the same information up there. Like we're putting our consumers, the users as number one.

And we want to say, yes, we're going to show as much information on both projects as possible. If you're a client, we're going to be able to get you a lot more visibility, but we're not changing the information that we're actually showing on any project, because we think that users feel entitled to and have a right to get the most information.

If they just wanted to look at ads, then they can look at the newspaper and see who's advertising with people.

Greg Bray : So, Matthew, how has the consumer experience changed most recently? I know you ran through kind of a gamut there of some of the evolution that you've seen, but over the last year, I know a lot of our builders have felt that they've had to go online in a [00:17:00] new way and more aggressively. What impact has that had on what you guys are seeing with the traffic on your site and the interest level of buyers and the information?

Matthew Slutsky: Yeah. There's no doubt across the board we've seen just a huge increase in traffic. Where we used to hit get out of the market and the rest maybe would still just go direct to the sales center first, during COVID we were hitting a hundred percent of anybody interested because they had to start their search online.

So there's definitely been a boom there, and because of that, I think a lot of builders have been trying some different things on how to deal with online purchases, but at the end of the day, I think it still comes down to that relationship building. I don't think we're at a point yet where people are literally just clicking.

When we tried this on BuzzBuzz Home, we launched a whole buy now button. We had an entire backend built and we called it a day pack, which was an inventory management system where people could actually go online and just click buy now.

I think [00:18:00] builders who thought that now we're getting a lot of traffic, we're getting a lot of leads which means we could just get instant sales, still feel, still are realizing, that they still need to pay attention to those users and those leads and still nurture them and that may not only be for right now.

The market's hot, maybe they could do less and less of that, but builders are long-term players. I mean, most builders have land banks going up the next a hundred years. They know that there are many ups and downs in the market. They know that they need to be able to keep those relationships going with their clients. Otherwise, when the market does switch, there's going to be a lot of trouble.

So, I think we saw early on a lot of builders trying to figure out like, how can we just do quick sales? But now, I think a lot of builders are thinking more long-term, and how are we going to continue to use these new technologies to just build better online systems and environments to really build and nurture relationships for the long term.

Greg Bray: So, when you look at the content that [00:19:00] builders are giving you and the information that they provide, you know when they're trying to set up listings, what, what are some of the gaps or the mistakes that you see builders making, the things that they don't have that surprise you, that they don't have it or, or things like that?

Matthew Slutsky: Yeah, I would say, well, number one is really good renderings. Like, I'm always surprised when I see a builder with pretty nice-sized budgets and they just have like renderings that tell no story. Like, they just have almost like...

Kevin Weitzel : Please say that again, because you know how many builders I run into that just don't understand the fact that it's insulting to their clients, their potential buyer, that you're showing them some dog crap, I'll use. I won't use the four-letter word that I like to use, but some dog crap image or a dog crap stick drawing of a home. And they expect their buyer to think, oh, I think I'd like to live in that stick house.

Matthew Slutsky : Well, you know, at the end of the day, everyone says like, don't get emotional about real estate, don't get emotional about real estate.

If you're buying real estate, don't get emotional about [00:20:00] real estate. It is emotional. And as a builder and a sales company and a marketing company, you're trying to build a story. You're building a story about the community that you're building, about the life that they're going to be living in. You want them to be emotional and get sucked into that.

And showing them, again it's really obviously computer-generated, like a square with a triangle on top of it. That doesn't do it. That's not again, in a, in a super, super, super hot market, sure, it might work for a few people, and make it a few deals and might save yourself a few thousand dollars on some from some rendering companies.

But again, that is not what you'd want to be doing. I think that always surprise me when builders don't have pride in their, visual storyteller. And that's one, the other thing that always surprises me, there's actually three. And so that's one.

The second one that always surprises me, like we send them, BuzzBuzzHome sends out a lot of things every day to builders, like in the many, many, many thousands of leads to [00:21:00] builders. I get emailed back. I get, because I'm on these email lists as well, get emailed back, or we get emailed back from users being like, Hey BuzzBuzzHome, we requested information on this four days ago, five days ago. Um, and I really want to buy this three-bedroom bungalow on a 70-foot, whatever, but no one's gotten back to me.

So those emails drive me crazy. I'm like, how is it possible that someone's like done their research, they know exactly what they want, they're saying, here's my budget, here's what I want, I've done my research, I want to buy this and the builder doesn't get back to me? 

That is the most mind-blowing of things. Um, it's not even them saying that you know, we're sold out or we've increased prices by, I don't know, $50,000, like literally just radio silence from the builder.

So, that always surprises me when builders don't have a really good system for how to deal with online leads in today's day and age. Going back to when we started it, I remember one builder said sorry, we can't, you know, we didn't have [00:22:00] an email address for them, so we didn't know where to send the leads to.

So we called the builder, like, yeah, just fax them over. That's a whole different story. Awesome. So that's the second one I never fully understood. Uh, I guess those are the two really big ones is, builders don't really get online lead management today, and the dealers who just are not really paying attention to their visual story.

Greg Bray: Yeah, I'm going to have to echo that, those shock me too. I mean, Kevin obviously has a thing for renderings. I'm just saying. But yeah, not responding to a lead is, is just inexcusable. I mean, not only do you lose a sale, but you lose a relationship, you lose credibility, I guess, for everything else in the future.

And it happens too often.

Matthew Slutsky: Yeah and it does happen too often. Like I'm not saying like we get emails like that once every month. We'll get emails daily like that from users. It's mindblowing, 

[00:23:00] Greg Bray : So, um, we really appreciate your time, Matthew, so we want to be respectful of it, but as we, kind of, you know, wrap up, we still got a few questions.

We want to try to, pick a pick out of your brain here a little bit. So, what are you seeing coming in the future? What are some of those trends, or new things as you look ahead that you guys are working on and trying to make things easier for the buyers and better for the builders too?

Matthew Slutsky: Yeah. So, one thing, and this isn't specifically BuzzBuzzHome-related, but it's affordability. Like we look at these crazy price increases over the past year. I don't know the exact numbers in the US, but it's something 27% over the last year. I was just looking in Canada, fully detached home prices in Canada are up 33% over this time last year.

I mean it's scary and I think it's something that is that industry across North America and maybe even beyond [00:24:00] needs to be looked at and explored because it's not sustainable. I think it's become increasingly more of an issue in saying that we're going to be feeling more. So, I think looking forward, that's something that really we need to pay attention to.

Kevin Weitzel: You know, watching HGTV, and I self-admittedly watched that channel religiously.

I don't know why I do. Painful, but, are homes in Toronto, are starter homes in Toronto, really three and a half-billion dollars?

Matthew Slutsky: It's so funny that I actually just tweeted about this the other day. There was somebody, there was a portfolio being sold in, I want to say it was North Carolina, it was 96, two- and three-bedroom home and they were asking, I think 7.6, no it was 7.6 million or something and my response to that was oh, wow, In Toronto, you can buy a portfolio of two condos for that.

Um, yeah, I mean, that is pricing. You're looking, again, just the candidate number, but then there's the real Toronto number you're looking, [00:25:00] at a condo, I haven't looked at the numbers for the last quarter, but you've probably at like 1800 a square foot, for a condo.

And, I would say that another thing to look at is the sizes of units. I mean, Toronto is specifically doing a lot of micro-units. I mean, you're looking at units in the 300, 400 square foot range.

Which, I actually think we do a really good job of those micro-units. And I think I've seen a lot of builders in the US especially in Miami, who's actually come to Canada and come to Toronto to look at our micro-units and they're launching in Miami. but yeah, our, our pricing is really. Really unsustainable and it is going to cause more and more issues going forward.

Uh, if you look at New York, San Francisco our prices are up there now.

Kevin Weitzel: I mean, how does a Nando's chicken employee, a chicken flinger, how do they afford to live in Toronto? What do they have to bus in [00:26:00] from Quebec or what? 

Matthew Slutsky: Yeah. One of the things, one of the big differences, let's say from Toronto to like a New York or Manhattan, is that  Manhattan is an actual island, it's an island, very controlled. Toronto is really interesting because while we do have a large new home condo industry, and there are a lot of condos going up, we are a city of neighborhoods that didn't include low rise.

I mean, you could find fully attached homes, one minute from the core in natural, really nice neighborhoods. And listen there are basement suites that people rent, there's now Laneway Hills is becoming more, um, more, it's not enough for them to make any debt, I mean the other like five million.

But yeah, there are people are having to live in all sorts of different leases, or as I mentioned, 300 square foot condos. I mean, that is not that unusual in our market, for people to rent those out or to drive, you know, that's one of the issues is people have to drive an hour and a half to get to work. Um, getting it's a little bit of a [00:27:00] hard conversation because there's pre-COVID and post-COVID.

I think it was a lot more remote working, so people who were renting a 300 square foot condo, for 2000 a month, can now buy a house a few hours away and work remotely.

Greg Bray : It goes back to what they say all real estate is local, right? So, everything's very unique and specific to certain areas, for sure. That's fascinating though, to learn a little bit more about that. I can't imagine being stuck in 300 square feet, I'm just kind of

Kevin Weitzel: And with me as your roommate, 

Matthew Slutsky: I would also say that there's a lot of changes that have happened, a lot of technologies that have happened in the end that has made the smaller units more possible.

I mean, if you think back to the nineties when people had like giant tube TVs that would have taken up 150 feet of that 300 square feet, you know, now there are flat panels. You know, you've got really great integrated dishwashers and things have [00:28:00] been made for smaller units now, which has created the ability to have more friendly smaller spaces.

Um, given I couldn't live in a 300 square foot condo myself, but there's a lot of people who have been able to do it. The other thing that you mentioned is, you know, looking forward to what builders could do is the feeds. And it's something we didn't really touch on this call, but you know, the importance of getting information out there, and you know, a company like BuzzBuzzHome and other portals as well can accept feeds of your listings and inventory.

And I think it's really important in a market like this, where people are really looking all over the internet for information, to actually be able to provide users with relevant information and information that you have shown and the best way to do that is by feeds.

So rather than, having to go onto every site itself and manually update them or wait for our team of researchers to update information is have [00:29:00] your own curated feed set that you could be sending out and ensuring that your information is up-to-date and accurate across the board.

Because that is, you know, that is becoming more of an issue and I think more and more builders are getting into feeds and it's more important than ever. 

Greg Bray : I think that's a great comment, Matthew, and of course, to do a feed right, you actually have to have your data managed internally first in a way that's not on, sticky notes or notepads or even Excel spreadsheets.

It's gotta be a little more, structured in that. And I think, I think that's an area where a lot of builders are getting better, but there's still, some work to do, but go get your renderings first and then get your data in order. And then we'll, you know, we'll be all set.

Matthew Slutsky:  Use a proper feed system.

Um, you know, we, again, we rely heavily on feeds and we often have builders cause like, yeah, we'd love to feed you. We'll take a PDF of our Excel sheet and send it to you. I'm not, that is not a proper feed, you know, actually [00:30:00] get proper feed formatting and be able to run your inventory properly so you can make proper price changes as needed and a well-oiled inventory management system can go a long way to your bottom line.

Greg Bray : I think it's some great insight. Matthew. Thank you. Any, last pieces of advice that you want to share with our listeners today before we wrap up? 

Matthew Slutsky: Yeah. Like, you know, if you are young in the industry, like throwing chicken at people is not the best place to start.

I mean, it worked for me, but that, that is not, uh, I would not recommend anybody listening to this thing. Like how can I build a company? Don't start on the throwing chicken method. It might not work for some people, but it's not going to work for everybody.

Kevin Weitzel : So everybody has somebody that they look to for inspiration.

Who is your inspiration? Who out there do you look at for business for personal? What, what's your list of go tos?

Matthew Slutsky: Yeah, I mean, as corny as this sounds, I wish [00:31:00] kind of wish in a sense, I had a better answer, but I'm also really happy that I don't. My father. I mean, I think I look so up to my father and he's not a businessman.

I mean, he actually is as had some businesses, but he's a professor, um, you know what? I look at his work ethic. He, you know, growing up, he traveled more than half the year around the world, but it was still able to manage somehow, being a really great father to us, like just his teachings have been invaluable and by far my number one source of inspiration and, leadership in my life. 

Greg Bray : That's awesome. That's awesome. Well, Matthew, if anybody wants to connect with you, learn more about BuzzBuzzHome, What's the best way for them to get. 

Matthew Slutsky: Yeah, you can message me at matthew@buzzbuzzhome.com, or pretty recently mslutsky@zondahome.com.

Uh, catch me on Twitter at, @islutsky. Um, that's always a good one. [00:32:00] Um, not I'm always available 24 7. So flip me an email I'm around. 

Greg Bray : All right, well, thank you so much for sharing your thoughts with us today, Matthew, and thank you everybody for listening to the Home Builder Digital Marketing Podcast. I'm Greg Bray with Blue Tangerine.

Kevin Weitzel : And I'm Kevin Weitzel with Outhouse. Thank you. 

Matthew Slutsky: And I'm Matt Slutsky with Zonda. 

Greg Bray: Awesome.

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